Product And Process Innovation

Innovation means to improve or to replace something, for example, a process, a product, or a service. Not long after offering mail-delivered DVD rentals, they revised their business model, finding an avenue to disrupt themselves in the market by offering online-streamed entertainment. However, today, competitors have successfully duplicated this business model, taking away from Netflix’s market share.

To retain or establish your company’s cutting edge, you can compete strategically by having a dynamic business that can make strategic and innovative moves and thus cut above the rest. So, to solve the problem, you could decide to operate a virtual office where customers’ needs can be attended to within a short time. The customers will be happy and as a result, your sales will go higher. Market pull innovations originate from the market and are initiated by a specific customer request. Read our latest articles on innovation management and innovation in a wide range of industries. Inculcating Innovation Pfizer developed an electronic platform to facilitate idea management, bringing together groups ranging from 200 to 20,000 participants for brainstormingand problem solving.

Defining Innovations

Apple’s introduction of the iPhone is often given as an example of an innovation that was a huge step forward. It can be applied to services, processes, and basic methods of doing things.

Susan Ward wrote about small businesses for The Balance Small Business for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses. The offers that appear in this table are from partnerships from which Investopedia receives compensation. Investopedia does not include all offers available in the marketplace. They may involve changes in policies or political instability whose ripple effect spills over hindering the effectiveness of the innovation. Lacking the structural and financial capacity to roll out the innovation is always risky. Therefore, there must be constant research on how to improve the existing systems, and the factors influencing them to stay a step ahead.

About The Company

Speaking generally, changes in process reduce costs of production more often than they drive an increase in revenue. Of the three types of innovation, process is typically what is product innovation the lowest-risk. Business model innovation is the process of changing the value that will be provided to customers and how that value will be delivered to generate profit.

Diffusion is the company-wide acceptance of an innovative idea, and implementation sets up everything needed to develop the innovation. Commercialization is the stage that involves the change of focus developments to persuasion.

Apples Product Development Strategy

ODI-based strategies work because they reveal what needs-based segments exist, if those segments are under- or overserved, how big they are, and what unmet needs are unique to each segment. Beyond that basic definition, business innovation is a general concept that can apply to many different products, services, efforts, and policies. It can include new products that will better serve customers or a new program that will help employees better communicate about projects they’re working on.

  • Finding that customer need and then developing the best solution for it can be a substantial boon to your business in a number of important ways.
  • This process change not only simplified vehicle assembly but shortened the time necessary to produce a single vehicle from 12 hours to 90 minutes.
  • Think about how often cell phone manufacturers and car manufacturers make new versions of their products.
  • The sense of invention most likely to be confused with innovation is “a device, contrivance, or process originated after study and experiment,” usually something which has not previously been in existence.

Determine if any patterns exist for consumers that are showing a trending problem. Without ongoing innovation, a company is unlikely to gain competitive advantage or keep Dynamic systems development method customers engaged over the long term. Some business organizations have been able to create innovative business solutions that have taken the whole world by storm.


Discontinuous innovations by their very nature are discontinuous to every customer segment, since they comprise new-to-the-world products only. These new products are so fundamentally different from products that already exist that they reshape markets and competition. For instance, mobile phone technology and the Internet drastically changed the way people communicate. The strategic product planning process comes after you formulate the overall strategic plan for the year, but before you complete the budgeting. Although market research and marketing strategy are necessary in most cases, there are other inputs to business strategy.

This could be an internal change to business practices or an external change to business relations with other entities. Innovative businesses have new and exciting ideas that are more likely to attract venture capital investment. During a time when VHS tapes and DVDs were rented in abundance from thousands of video stores, new-entrant Netflix saw an opening to cater to an overlooked market of online shoppers. Disruptive innovation is differentiated from disruptive technology in that it focuses on the use of the technology rather than the technology itself. Smartphone developers targeted the broad market of mobile consumers who have cellular devices and find it inconvenient to carry and access laptops when wanting to surf the net .

define product innovation

Innovation exists anywhere that people innovate, or introduce change. A painter using color in a new way; a chef fusing cuisines together to make a new dish; a charity organization finding new ways to help people—these are all examples of innovation.

This white paper by Strategyn founder Tony Ulwick offers a different perspective on strategy, explaining why customer needs are the basic unit of competitive analysis. Ulwick also introduces the innovation strategies we use to drive company growth and beat the competition. Disruptive innovation requires enabling technology, an innovative business model, and a coherent value network. The company Freeplay Energy, for example, produces a world receiver with crank dynamo even in the age of Internet and satellite communication.

define product innovation

For example, vacuums have become more nimble with articulating joints, because consumers reported that they did not like heavy vacuums that were difficult to maneuver. Once prototypes exist, develop a financial plan for scaling production and establishing the target market with reasonable sales estimates.

Innovation in service: Supercharging Jersey’s sustainable finance offering – Finextra

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This process change not only simplified vehicle assembly but shortened the time necessary to produce a single vehicle from 12 hours to 90 minutes. Drivers of product innovation might be technological advancements, changes in customer requirements, or outdated product design. Product innovation is generally visible to the customer and should result in a greater demand for a product. Gain best practices from one of the decorated leaders in healthcare. Fresh Perspective The relationships among technology, innovation, and quality are based on creating new value and sustaining the ability to continue creating it.

Housecall Pro offers an all-in-one solution to run your home services business, with features like a website builder, online booking, scheduling, estimates, invoicing, review management, and money management. Especially for “product people,” it’s easy to overthink what makes a product innovative. There are many opportunities and strategies you can use to make your products and features more innovative without having to reinvent the wheel. Delivery methods.These concern the logistics of the firm and encompass equipment, software and techniques to source inputs, allocate supplies within the firm or deliver final products. An example of a new delivery method is the introduction of a bar-coded or active RFID goods tracking system.

In a similar vein, Austin Kleon wrote a book called Steal Like An Artist about how to come up with creative ideas. And it has nothing to do with sitting in an isolated room for hours brainstorming completely original concepts.

Case Studies

Good to Great Sales Force: Top Sales Talent Increases Profit $9.1 Million
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