Packaging & Lables
As of early 2025, the packaging industry in the United States continues to demonstrate resilience and growth, adapting to evolving market demands and technological advancements.
Packaging Industry
The consistent demand for packaging amid a pandemic is a strong statement of the industry’s stability. As others suffered layoffs during the lockdown in 2020, the packaging industry remained resilient with 83%-95% operational capacity. As of 2021, there are 53,679 employees in the packaging and labeling industry in the United States.
Employment Trends:
The Packaging & Labeling Services sector has experienced notable growth in its workforce. In 2024, the industry employed approximately 64,362 individuals, reflecting a consistent upward trend over recent years. Projections indicate that this number will reach 66,133 by 2025, underscoring the industry's expanding employment opportunities.
Market Growth and E-Commerce Impact:
The surge in e-commerce has significantly influenced the packaging industry. Retail e-commerce sales in the U.S. are forecasted to grow at an annual rate of 8.9%, reaching $1.4 trillion by 2028. This expansion drives the demand for innovative and efficient packaging solutions tailored to online retail needs.
The food delivery market, a substantial component of e-commerce, continues to expand, further fueling the need for specialized packaging solutions that ensure product safety and quality during transit.
Industry Valuation and Projections:
The U.S. packaging market is on a robust growth trajectory. Valued at $208.98 billion in 2025, it is projected to reach $254.01 billion by 2030, growing at a compound annual growth rate (CAGR) of 3.98%. This growth is driven by increasing consumer demand for packaged goods and the proliferation of e-commerce platforms.
Sustainability Initiatives:
Sustainability remains a focal point within the industry. Major companies are adopting eco-friendly packaging solutions to reduce environmental impact. For instance, Amazon has transitioned from plastic air pillows to recycled paper filler in its North American operations, aiming to eliminate nearly 15 billion plastic air pillows annually.
Workforce Challenges:
Despite growth, the industry faces challenges in workforce acquisition and retention. Companies report high turnover rates and difficulties in hiring skilled workers, particularly as the industry moves towards more automated and computerized systems.
As the packaging industry continues to evolve, attracting and retaining top talent becomes increasingly critical. WorldBridge Partners remains committed to supporting this dynamic industry by identifying and placing exceptional candidates, ensuring companies are well-equipped to navigate future challenges and opportunities.
Key Segments We Serve:
Packaging
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- Prime Labels
- Corrugated Boxes
- Flexible / Standup Pouches
- Inner Cartons / Paperboard
- Rigid
- Glass
- Plastic
- Tin Cans
- Packaging Supplies & Adhesives
- Cushioning Material
- Labels
- Polypropylene (PP) Straps
- Adhesive & Tapes
Functions We Place:
- CEO/President
- CIO/CTO/CFO/COO/CPO/CRO
- VP’s, Directors and Managers in a variety of functions:
- Accounting & Finance
- Engineering, IT & Digital Transformation
- Human Resources & Talent Acquisition
- Operations, Manufacturing, Logistics, Quality & Innovation
- Sales & Marketing
Sources:
https://www.smithers.com/Services/market-reports/packaging/packaging-long-term-strategic-forecasts-to-2028
https://www.reportlinker.com/p05865949/Packaging-Industry-in-United-States-Growth-Trends-and-Forecast.html?utm_source=GNW
https://www.ibisworld.com/industry-statistics/employment/packaging-labeling-services-united-states/
https://www.emarketer.com/content/2021-online-grocery-sales-will-surpass-100-billion
https://www.businesswire.com/news/home/20210429005768/en/Global-Online-Food-Delivery-Services-Market-Report-2021-COVID-19-Growth-Impacts-and-Change-to-2030---ResearchAndMarkets.com
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